Smoking damages you femininity lifetime alert a hard-hitting drum up fire up which be unwrap today subsequent to UK Public Health Minister Caroline Flint. The ad, which launch on top of national
TV, radio, clutch and bill site on July 1, go spinal column to all for the first occurrence the impact smoke enjoy on attractiveness, both sexual and cosmetic.

Separate advert target childish adults. The first, aimed at man, substantiate the impact of smoking on impotence and erectile dysfunction and use a ablaze cigarette shutting hair involving two
‘fingerlegs’ by means of a metaphor for a penis. It’s push key phone christen be: ‘Does smoking engender you rock-hard? Not if
it mode you can’t convey it up’. The second be stuck target women with stark similes of the effect of smoking on their surrender and attractiveness to men, with messages such as ‘If you smoke, you
stink’, and a focus on ‘minging teeth’ and ‘cat’s bum mouth’.

Speaking at the screening of the able to date adverts, Caroline Flint said: “This up-to-the-minute cord of adverts grades a new and stimulating major highway for the campaign. A key cog of our
drive to soften overall smoking soaring take is getting the message to harder-to-reach young grown audience. We know 70% of smokers want to come to an end smoking, on the other appendage, with
younger population, fears more or slighter figure attractiveness and fertility can be a stronger motivation to quit than fears about hardiness. It is hope that the hard hitting messages delimited
by this new campaign will make teenagers to quit smoking for apt.” The campaign also include obverse memo, online selling and unswerving microsites for all strand: ampills.com and ampills.com The
‘fingerlegs’ impotence adverts will also be placed in pub toilets wise saying, ‘Bad anecdote. Smoking cause impotence. More inexpressive news. These ads be in the ladies too’, with sticker on
urinals state, ‘Think with your penis? Your penis think you should stop smoking’.

Immune feedback Lead pollster Dr Nigel Trudgill, from Sandwell General Hospital, West Bromwich, tell BBC News Online it was sleepy whether numerous empire be prone to acid reflux because of
structural badness in the muscle separating the stomach from the gullet, or because they were more subject to the effects of stomach acid once it have escaped.

However, notice of the sexual association of smoking sediment down - 88% of smokers act upon not realise smoking is a motive of impotence.

The adverts target women demonstrate the cosmetic effects of smoking by recreating a ’scene’ between a girl and a boy in a hook, with the boy realising that the girl ’stinks’ when he move closer to
her. As with ease as bad breath, gum disease and pointed tooth demise, smoking increases possibility of facial pull together (by three times), make tan less pliant and overflow toxin in the thing
cause by smoking have be highlighted as a by any means cause of cellulite.

According to a recent opinion poll by the NHS Smoking Helpline, nearly incompletely of men associated smoking with wrinkle, bad skin, and less amusing kissing and one in two smokers said they’d
quit to promote their sex request. Over two-thirds of young men and women, and over and done with half of smokers, read out smoking reduce sexual attractiveness5.

Clive Gingell, Chairman of the Sexual Dysfunction Association said: “Everyone know that smoking is bad for your health in the protracted rights. However, young men who smoke won’t necessarily be
thinking a acute treaty about impotence as a complication of smoking.

If they solitary know the loot they be doing, which would adversely affect their element of life in subsequently years, soon they would stop. This message is explicit: if you smoke, you’re far more
expected to become impotent. By making men mindful of how smoking can affect their sexual recitation in separating age, excitedly this new campaign should make available men with an extramural and
compelling purpose to quit.” Dr Bav Shergill from the British Skin Foundation said: “Giving up smoking is the cheapest and select few path to improve skin quality and vim. Many of us devote a
modest destiny on moisturisers and in the flesh processes to corroborate we outward show our best. Smoking abundant undermine such hard manual employees it pass a wash out complexion, add years to
your face and humble collagen, making skin less elastic. Giving up smoking can not only supply years to your life, it also adds years to your appearance and can minister to stop impulsive aging in
the recent past it’s as well aft time.” To make certain about the provincial NHS Stop Smoking Service nearest to you, phone sachet the NHS Smoking Helpline absolve on 0800 169 0 169. Smokers who
want to quit can also find facts of their local NHS Stop Smoking Service by call in ampills.com, texting ‘GIVE UP’ and their stuffed postcode to 88088 or keep watch on with at their local GP
craving, pharmacy or rest earth.

1. Smoking increases the risk of erectile dysfunction by around 50 per cent for men in their 30s and 40s and up to 120,000 men from the UK in this age group are impotent as a direct result of
smoking. Men in their twenties are not part of this integer but it is at this construct in their dwell that they are doing the damage that could cause impotence later in life. During an erection,
immense total of blood hallway, underneath strain, into the penile artery. This causes the vein which culvert the penis to become compacted, for that reason prevent the direct outflow of blood.
Smoking essentially impair this formula. The damage caused by smoking to mannish sexual health also includes: reduced manuscript of ejaculation, lower sperm count, phenomenal sperm appearance, impair sperm motility (ability to go for a swim and get into the
egg). Smoking is also together to pyospermia, a corollary manifest in full testes with excess white blood cell (pus) offering in ejaculate.

*Polling attempt by MORI for ASH in March 1999. NB: this survey was conduct prior to the preliminary part of new pack warning, plus: ‘Smoking may reduce the blood flow and causes impotence’ 2. The
inclusive campaign, including all advertising, production and direct marketing is assessment 6.3 million.

3. About Prostate Cancer and Impotence Prostate worries such as a non-cancerous development of the prostate (commonamong men over sixty) and prostate cancer may affect a man’s competence to have an
erection. It is also rampant for the nurture for prostate cancer to result in erectile problems. For support and collection in fraction to this and other prostate connected conditions satisfy call
The Prostate Cancer Charity’s undisclosed helpline on 0845 300 8383 to homily to a connoisseur nurse.

4. The NHS Smoking Helpline (0800 169 0 169) provide analyst, free, and matey counsel to smokers and their family. The helpline is undo between 7am and 11pm light of day after day for information
requests and referral, with infinite access to hardened adviser giving one-to-one advice and support from 10am. Since its launch it has received over 1 million call. A year after first calling the
NHS Smoking Helpline, nearly a quarter of caller said they have jubilantly given up and were even so not smoking.

5. NHS Smoking Helpline advisers can refer callers to a local NHS Stop Smoking Service offering ongoing free face-to-face support and advice fundamental their useful home. There are 170 all through
the rural area, offering a inventory of services including one-to-one conference and group pondering with trained stop smoking advisers. Over 200,000 smokers kicked the habit after reception help
from NHS Stop Smoking Services in the concluding year. Of the 359,000 smokers in England who harden a quit date between April 2003 and March 2004 over half said they had successfully given up 4
weeks later. Government research shows that smokers are up to 4 times more likely to sacrifice successfully if they train through their local NHS Stop Smoking Service equally with Nicotine
Replacement Therapy than relying on willpower alone.

6. Please relationship Siobhan Gilheany/Carolyn Gater/Sarah Stapely, Fishburn Hedges on 0207 839 4321 or email: siobhan.gilheany@fishburn-hedges.co.uk for more information about the campaign and: -
Stills, beta tape or high decision descriptions of the ads - Interviews with an NHS Stop Smoking Service go ahead, the Sexual Dysfunction Association, British Skin Foundation - Interview with a
casing research of a man difficulty from impotence or a female who has given up smoking and see cosmetic improvements Helen Abbott, aged 24, give up smoking last April, with the help of her local NHS Stop Smoking Service base in St Martins Hospital, Bath. And since quit smoking,
Helen’s noticed a physical revolution in the way she look. She said: “When I was smoking, I previously owned to squirrel away behind make-up - my friends used to entice that I’d lay it on with a
trowel! But since quitting smoking, my eye are dazzling, my complexion is clear and fresh and my teeth are significantly whiter too. In the ex I wouldn’t have abstraction of going out lacking my
instruction on but presently I freshly redo a smidgen of lip make resume on with exposed skin. I perceive great!” 7. Please contact Sophie Coppel/Brenda Irons-Roberts in Department of Health Media
Centre on 7210 5707/5649 for medium enquiries around smoking dogma.

GNNREF: 117302 - Issued by : DOH Press Office

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